The day on November 12, 2003, five years ago, planted a pear tree on the corner of 13th Street and 3rd Avenue in Manhattan, and since then is known as “Kiehl’s day” and he is celebrated as an anniversary. To celebrate the brand will be partying all week and will launch four new products in limited edition, all within the collection “Pear Tree Corner” (the corner of fire blight).
It is a liquid soap, lip balm, a body scrub, a gel and a body milk. They also have in mind increasing the range and so are asking customers all week that vote on new product that must be launched: an essential oil, a hand cream or a bath oil, but also the chance that customer to choose your own suggestion is given.
All spiced with contests, samples and free products, the possibility of winning the Pear Tree Corner lot and even a cocoa lip free for every child throughout the week for those who come to shop Kiehl’s has in the East Village New York.
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